relevent/ marketing ideas
In our last take/two, we shared 4 proven content marketing strategies to build attendance for your event. We all know that researching and writing content can be daunting. How can you be efficient about your content curation?
Which tools can help you define your event’s brand, establish your credibility as a thought leader, and complement your existing content library?
Below are our top 10 favourite tools to help simplify your content curation process.
A very popular hub for content curation, Feedly is a tool that allows you to keep up with your favourite tweeters, bloggers, YouTubers, and more all under one roof. It’s also great for discovering new authoritative voices: it will do the research for you regardless of how niche your chosen topic is. A seriously powerful dashboard!
What you’ll use it for: Keeping up with the latest news in your specific industry as it gets published by your pool of trusted sources.
Created with the goal of solving “social overload”, Nuzzel offers personalized news discovery like Feedly does, with the added robustness of its proprietary “social signal” metric. This allows you to easily see what stories your primary and secondary connections are talking about and sharing the most.
What you’ll use it for: Keeping tabs on what your followers are engaged with on a daily basis thanks to the Nuzzel newsletter that aggregates social community news.
A service offered by LinkedIn, Slideshare is a space to discover educational resources shared by experts. Search for your topic and find presentations, infographics, documents, and more. You’ll build your knowledge quicker thanks to the concise nature of the format, and later you can share your own slide deck to reach a highly interested audience.
What you’ll use it for: Brushing up on your technical knowledge to engage with your community in a sophisticated way.
When it comes to archiving your favourite articles, videos, and general web pages, we don’t think any tool beats Pocket. You can save whatever you need for later with one click or tap from your web browser, email, or an assortment of over 1500 apps. Retrieve your content later across your devices, even without an internet connection. We love when things are this simple!
What you’ll use it for: Is the number of browser tabs you keep open way too high? Pocket allows you to close them with confidence and access them later. Your computer will thank you!
Similar to Pocket, Instapaper lets you save, read, and manage the things you find on the Internet. Content syncs to all your devices and is available even offline. What’s more, Instapaper makes it easy to highlight and comment on text in any article.
What you’ll use it for: Sharing articles with your team complete with annotations and highlights.
Email marketing is a great way to keep your event top-of-mind within your community. Use Goodbits to help you curate the content that interests your audience and transform it into a stunning and customizable email newsletter. Thanks to integration with Mailchimp, Zapier, Slack, and many other apps, Goodbits may just be your one-stop-shop for keeping in touch with your contacts through targeted and relevant emails.
What you’ll use it for: Sending your subscribers a customized newsletter with the industry news and content they need. They’ll feel grateful and share it with their peers, and your event will gain authority.
Think of a Twitter List as a means to take control over what you see on Twitter. By manually grouping your favorite related accounts together, you’ll create a list that is continuously updated with the latest tweets and activity from those followers. Dara Fontein suggests creating themed lists, a private list of competitors, and subscribing to others’ lists to discover influencers so that you can efficiently stay in the loop!
What you’ll use it for: Creating hand-crafted lists on a wide range of subjects. Check out one of ours as an example: it focuses on innovative event tech companies.
A heavy hitter in the content curation field, Buzzsumo‘s premise is simple: type in a topic and instantly receive a list of the most engaging online content that relates to it. Or type in a website, e.g. the one belonging to your competitor, and get insights on what content is working for them. You can also see a list of the biggest influencers in your domain.
What you’ll use it for: Keeping tabs on the latest trending stories in your industry to both share and create content that your community is responding well to. Reaching out to influencers for external collaboration.
Scoop.it! is a powerful all-in-one solution for generating more and better content and for increasing traffic and leads. Research what resonates with your event’s audience, and use its many tools and integrations to create blog posts in minutes. The platform also takes stock of all your posts and makes recommendations on which ones to (re)share, and provides a centralized dashboard with which to plan, schedule, and promote content. You can also easily track ROI.
What you’ll use it for: Discovering, curating and one-click content publishing makes this tool tops in content marketing automation. Take their short quiz to see how your content strategy can be patched up!
In a world where content is cultural currency, Triberr is definitely on to something! Triberr will handle the promotion of your content while you focus on its creation. Made powerful by its ecosystem of tribemates who are encouraged to share each other’s content, the system allows you to dive right into the community you are targeting and leverage the social reach of other influencers.
What you’ll use it for: Creating helpful content based on your event’s scientific or technical program and sharing it with highly targeted communities.
— eb2b_Communications (@eb2b_comms) June 20, 2018
— Jeff Bullas (@jeffbullas) June 18, 2018
— Sam Hurley 😎💻😎 💗 Kindness Enthusiast 💗 (@Sam___Hurley) June 13, 2018