relevent/ marketing ideas
In less than a week, meeting professionals will be gathered in Boston for PCMA Convening Leaders 2014. Not you? Whether due to time, budget, permission, or whatever your reason for not making it to Boston, I have proposition for you. Let me be your on-the-ground-ambassador, your eyes and ears, listening, documenting, reporting back on what matters to you and your meeting.
And here is where I’ll start…on a bus.
Yes you read that correctly. The M3 Road Trip to the PCMA (R)evolution (also known as Convening Leaders 2014) started a year ago. In Orlando. In a chat room while attending the Hybrid PCMA Convening Leaders 2013. For meeting planners threatened by hybrid solutions, you should view this as the ultimate outcome!
To my surprise, I found myself chatting with people from around the globe, and – even more surprisingly – with people from my own city, Montreal. With clients, in fact. Among them was Marie Lou Coupal of JPdL.
Marie Lou and I knew we had to attend Convening Leaders 2014 in person, so we jokingly said, “We should put together a bus and bring a whole group together to head down to Boston and, while we’re at it, why not mix education and convenience?”
That idea took on a life of its own. It became the Mobile Meeting Movement with a simple goal: experimenting with a new event design and an environmentally friendly way to travel to Boston. I knew the road would be best traveled with partner Mitchell Beer of Smarter Shift for his extensive expertise in low-carbon meeting design and content marketing.
Suddenly, mobile learning had literally taken on a whole new meaning. We would offer learning on the go: an outbound and inbound workshop that will address major changes affecting our meeting industry and to answer the question that’s on everyone’s mind.
This is the title to the workshop I will be co-presenting with Mitchell. It is a dramatic title, I admit, but so are the changes in our industry, don’t you think?
Some of the key questions we’ll explore are:
Even if you can’t join us on the bus, I’d love to hear your insights on these topics. Feel free to add them in the comments. Have a question about any of these issues? Send it my way!
To make this long story short, I’ll be in Boston next week. ☺
Put me to work, send me to sessions you wish you could attend.
(See full PCMA Convening Leaders’ Schedule)
Are you looking to get in-depth information on a specific technology at the Learning Lounge 2.0 and TechCentral? Or maybe you’re curious about the latest meeting design innovations?
Here are a few of the sessions I’ll be attending:
Tell me where else to go. ASK ME.
Email me your questions or tweet me @eventsense and I’ll do my best to be your on-the-ground ambassador. You can follow my journey here: #saywhatPCMA? You’ll get a sensov/ what it is like to be at PCMA Convening Leaders. (Pun totally intended)
I look forward to meeting new people next week and to coming back with loads of ideas to help you and my clients better their events.
Watch for my post-PCMA Convening Leaders wrap-up report in January for your answers, as well as Convening Leaders news, updates and my impressions from the event.